Lego's Stretching The Imagination

A really good example of an ad campaign that is simple yet effective is the one by Lego. The idea is what made this ad successful. It is so simple and clean yet gets the message across so well. All the ad depicts is simple Legos put together to resemble a boat or a dinosaur. The reason I love this ad is because the shadow conveys the child’s (or adult’s) imagination. The Lego could be as simple as two pieces of blocks put together but the shadow captures the essence of what Lego is all about, imagination. It is so effortless but the message is so strong. There is no tagline just a simple image and the Lego logo. One of the most effective, and simplistic ad’s I’ve seen.




Here are some other ads by Lego.

"Builders of Tomorrow"